Success as a musician doesn't often come solely based on their music, it takes a village. For the village to get behind you, a strong vision is a must. CKAY positioned himself as "Africa's Boyfriend". This meant his lyrics, he was singing songs that sounded like personal love letters. His team also got behind this program and you can see the way his photography changed after he took on this role. He was now portrayed more with glares, bokeh & so did the colors of soft pink, white on white aid to his brand image.
Albums like Sad romance, Boyfriend made his w
Love Nwantini peaked at no 4 on the Billboard Global 200 singles chart, making it the first African song to reach the top 5 on the chart.
